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Social, Industry and Competitive Insights Analyst Job (Irvine, CA, US)

Social, Industry and Competitive Insights Analyst
Marketing
Taco Bell Headquarters, Irvine, CA
Irvine
CA

Taco Bell, a part of Yum! Brands, has been repeatedly named as one of the Best Places to Work in Orange County. We have high standards for ourselves; Yum commits to consistently deliver 10% EPS growth each year. Our success comes from the belief that our people's capabilities are our greatest asset, and investing in you is our top priority.

Yum! Brands, Inc. is the world's largest restaurant company with more than 38,000 restaurants in over 100 countries and territories and more than 850,000 employees worldwide. We are the leading restaurant retailer in many emerging markets. Our restaurant brands -- KFC, Pizza Hut and Taco Bell -- are the global leaders of the chicken, pizza and Mexican-style food categories respectively.



Taco Bell is looking for a highly motivated individual with demonstrated strength in analytics, problem solving, intellectual curiosity, and relationship management to serve as a Social, Industry and Competitive Insights Analyst.

Reporting to the Consumer Insights group, this individual will provide accurate and insightful competitive and economic industry analyses for use at Taco Bell and across YUM. This also includes understanding current and emerging industry trends and their impact on volume/revenue opportunities. The individual will also be responsible for providing social analytics, insights and recommendations on all stages of product and promotion development, from ideation to National Launch.

Job Responsibilities:


    - Assist in providing Social insights for Taco Bell’s entire Test Market calendar
    - Provide insights and perform post-mortem analysis on Taco Bell’s National Marketing Calendar
    - Influence Marketing to assist in designing best-possible campaigns
    - Create and maintain Economic, Industry and Competitive reports that provides guidance and insights to the organization
    - Prepare presentations for Taco Bell Marketing and Executives





    - BA required; analytical degree preferred (e.g., Economics, Mathematics, Engineering)
    - 2-4+ years analytically oriented business leadership / Job level will be commensurate with experience
    - Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impact on our organization
    - Superb interpersonal and communication skills, with ability to partner well with other team members
    - Passion and curiosity for the digital space – well versed with digital trends in social media, emerging and existing technologies
    - Strong organizational skills, with ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment
    - Resourceful nature, with strong problem-solving and customer-service orientation
    - Experience in Excel and PowerPoint
    - Highly versed in applications software including advanced Excel and particularly strong understanding of Relational Databases including Access





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